How To: Social Media Marketing Strategies, Platforms, & Advice for 2023

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How To: Social Media Marketing Strategies, Platforms, & Advice

Advertising Your Business Through Social Networking

Learning how to market your business on social media, the different types of strategies, tools, and useful tips can have a huge impact on your success. Understanding the fundamentals of social media marketing is crucial to getting the most out of your campaigns.

The social media landscape is evolving. To effectively promote your brand, draw in potential customers, and drive sales, it takes more than a few posts here and there on Facebook and Twitter. It requires dedicated effort and energy.

Among a multitude of rivals, the din of social media, and major personalities such as celebrities and influencers, it is essential to distinguish yourself.

A stellar social media plan is essential.

Marketing that is new and progressive requires that one deviates from the standard social media outlets, and endeavors to discover new methods of engaging with the intended audience.

The significance of being aware of the dynamic digital world is demonstrated by the success of TikTok so that one does not miss out on any chances.

Definitions of Social Media Marketing Strategies

These are a few terms that are important to understand when constructing a plan for your social media advertising.


Whatever is posted on social media is classified as content. This could be anything from a Facebook status to a video on Instagram, or even a Tweet.

The kind of material you create must be modified depending on which platform you are using. However, context is even more essential than the content itself.


Gary Vaynerchuk said, “Content is king, but context is God.”

For example, a humorous quip might not get noticed if situated within a lengthy blog post; however, if posted to Twitter, the same joke could be extremely well-received.

It is not only easy for anyone to join in the fun but viewing the most retweeted and amusing Tweets ever also reveals that even the Central Intelligence Agency (CIA) uses social media to create some positive publicity, as seen in their Tweet.

It's also not possible to encapsulate an entire blog post into a single tweet, so it's best to use a call to action along with some relevant hashtags. That way, you'll get the most out of hashtags.


Likely, you are already aware of the prevalence of hashtags on virtually all social media networks. Twitter, Facebook, Instagram, and Pinterest are some of the many sites where hashtags are included to provide context or to link a post to a current trend.

Hashtags are frequently used as a way of labeling different topics, making them easier to search and reference. These tags, also known as labels, are an effective way to organize information and facilitate its retrieval of it.

Users are more likely to share your content if it's discoverable and accessible to them.


The currency of the social media realm is Shares.

Interacting with your content is beneficial, but when it is shared, one can truly rejoice.

An effective social media tool to monitor the number of shares and the overall effect of content is BuzzSumo, as indicated by Neil Patel.

People demonstrate their appreciation for content through the number of shares it gets. This act of sharing is the highest form of interaction one can have with it.


When people respond to the material you produce, this is referred to generally as user engagement. This could take the form of a like, a reaction, a comment, or a share. All of these are beneficial, yet the act of sharing is especially important.

Having gone over some of the terms associated with social media, let's now explore the main components of the platform.

The Cornerstones of Social Media Advertising

No question remains: in the modern world, companies should have a presence on social media and dedicate some of their resources to their social media strategy.

There are an estimated 4.76 billion people around the world now using social media, and 137 million new users have come online within the last 12 months, providing businesses with access to a vast pool of potential customers. All that is required to take advantage of this opportunity is to create quality content and log in.

Successful companies such as BooHoo, Depop, and Chipotle have been known to have a great social media presence, and this is because they combine the essential elements of social media marketing.

The key elements to a successful campaign on social media are: understanding the target audience, creating content that resonates, and regularly evaluating progress. Knowing who the target audience is and what their interests and needs are is essential for any marketing effort on social media. Creating content that is attractive and relevant will help to draw attention and engagement from the desired audience. Finally, monitoring the progress of the campaign is important for informing future decisions and optimizing results. These three components are the essential cornerstones of social media advertising.

We can review the five main pillars one at a time.

1. Plan of Action

Having a well-thought-out plan for social media is essential for a successful online presence. Without one, you're probably not going to hit your objectives and will have difficulty connecting to your target market. Taking the time to develop a strategy is critical.

If you aren't positive, a content strategy involves delivering the "appropriate content, to the correct audience, at the correct time."

The core of a content strategy is to assist in achieving business objectives through:

  • Generating beneficial content

  • Driving engagement

  • Increasing conversion rates

It is essential to have an effective social media marketing strategy that is equipped with well-defined objectives, actionable plans to reach those objectives, and which allows for measurement.

It is necessary to identify objectives to assess progress and determine if an alternate method is necessary.

2. Developing a Strategy and Making It Accessible

Utilizing social media effectively requires that you have an organized strategy in place before beginning to post.

When crafting your content, it is important to remember to:

  • Recognize who you're speaking to: It's essential to be aware of the demographic of your listeners to be able to relate to them.

  • Concentrate on excellence: The excellence of the material is as significant as its abundance.

  • Take into account your brand: Staying consistent with your brand values is essential.

It is essential to have a consistent publishing pattern when it comes to publishing if one wants to keep readers engaged. A regular publishing schedule is a key to success.

3. Paying Attention and Engaging

Take the time to arrange the material you are going to use and, most importantly, actively communicate with your audience.

The feedback you give may not always be favorable; however, without taking action, neither will the tone of your comments.

Success in digital transformation, particularly to improve the customer experience, necessitates listening, engaging, and personalizing.

It's worth noting that social listening isn't solely about customer experience; it can also provide the opportunity to:

  • stay up to date with the latest developments

  • uncover potential sources of revenue

  • acquire knowledge of the industry

  • discover key players in your field

If you need some help getting started with social listening, Hootsuite offers a complimentary introductory tool to track relevant terms and hashtags.

4. Data Analysis

Analyzing data is an essential part of any successful business and can be used to identify trends and make informed decisions. By utilizing analytics, companies can gain valuable insight into customer behavior, market conditions, and other important factors. With the right tools and processes in place, businesses can use analytics to unlock powerful insights and drive better decisions.

For a social media marketing campaign to be successful, analytics for data tracking and collection must be employed. Without such data, it is impossible to:

  • Understand the activity of users

  • Improve your strategy

  • Uncover the platform that functions most effectively for your brand

  • Pinpoint the most advantageous moments to post

  • Analyze the competition

When you have the necessary information, you can be sure of what is effective and what isn't. This will allow you to focus on what works and cut down on unproductive efforts. Analytics can then direct the decisions you make for upcoming projects and greatly determine the rate of success.

A/B testing can be a highly effective way to figure out the most successful content, design, call-to-action, and more.

If posts of a particular type have been garnering twice the engagement of other content, use that to your advantage.

For instance, if you are a small business owner, your followers will likely be comprised of family and friends who will enjoy seeing your updates and accomplishments as they are invested in your successes.

To keep engagement levels high, it is necessary to create content that appeals to your target audience. Before publishing industry blogs, work on ensuring the posts show up in people's feeds.

5. Promotion

Advertising is one way to get the word out about a product or service. It can be done through a variety of mediums and can be used to increase brand awareness and generate interest in a product or service. Promotion is a key element in marketing and one of the most common ways to get the public to become aware of a product or service.

Exploring social media advertising is an excellent option for those who need an audience. Facebook alone has an impressive amount of active monthly users, currently amounting to almost 2.96 billion.

social media marketing Facebook active users chart image

The three fundamental forms of social media promotion are:

  • Organic Reach: Views that come naturally, without any form of payment.

  • Sponsored Posts: Content that is paid for to increase visibility.

  • Earned Media: Content that has been shared, liked, or commented on without cost.

When it comes to advertising on social media, several methods can be deployed. These include:

  • Create content: This can be posts and videos.

  • Advertised content: Generate posts that get sponsored/endorsed.

  • Interact with people: Actively take part in associations related to your field, converse with influencers in your industry, etc.

  • Gain an audience: Attract people in your sector to your brand by producing and sharing content that interests them.

  • Get downloads: Provide PDFs, white papers, PowerPoints, videos, podcasts, etc. on your social networks and profiles.

For those wanting to increase their brand recognition, loyalty, and conversion rates, advertising is an effective strategy.

In addition to these major components, it is also advisable to:

  • Zero in on a particular niche or target audience when creating content

  • Forge strong ties with relevant influencers, companies, and customers you can form partnerships with

  • Enhance your content and remarks to be of benefit to your readers

In the end, make sure you can be found on social media so people who buy from you are aware that they can contact you. Don't just expect to get feedback. Entice it!

Types of Social Media Promotion

In addition to well-known platforms like Facebook, Twitter, and Instagram, social media marketing can also take different shapes and forms, including:

  • Paid advertisements and sponsorships

  • Social media account management/community building

  • Putting money into media outlets

  • Content marketing/content creation

  • Expanding one's fan base

  • Taking part in discussions on forums

  • Leaving feedback and reviews

  • Influencers

If you want to increase your brand's awareness, don't just concentrate on the big sites that have a huge following. Although they may be the obvious choice, to begin with, search for novel, more inventive ways to contact potential buyers and create potential leads.

When you are looking at different techniques, determine which type of content is most effective for each platform to get the best outcome.

Trends in Social Media Promotion Worth Noting

The online environment that revolves around social media moves at a much faster pace than other websites.

Staying on top of it is not a simple job.

It would be wise to pay attention to the following trends, as they will likely have an effect not only in the present but also in the foreseeable future.

This is what they are.

Drop in Organic Reach

Organic reach has experienced a decline in recent years, meaning that fewer people are seeing organic posts from a given page or account.

A long time ago, a person utilizing social media was able to share captivating content and rapidly increase their audience.

Within a few months, their content had earned them a remarkable amount of social media attention, in the form of friend requests, comments, shares, and "likes."

Currently, it's a difficult task to cultivate a natural following on most social media sites due to the increasing difficulty of doing so.

It was done on purpose.

The organic stars' capacity to outshine is decreasing, while something else is increasing.

It's no surprise; the money spent on advertising.

Facebook brought about a noteworthy decrease in organic reach per post, which was tallied at 52% over a few months.

It is important to keep in mind that social media is in the business of making money.

It is Becoming Necessary to Invest Money in Social

Organic promotion is becoming more difficult to achieve, so companies are now having to pay to gain visibility.

It's not shocking that advertising revenue is the main source of income for social media corporations. Ads are the primary way they make money.

Advertisers are shelling out large amounts of money to get access to the users of social media, thus the users get to use it free of charge.

One becomes the product as a user.

To reach them, advertisers have to reach into their budgets.

The expenses involved with advertising on the majority of social media platforms are quite reasonable and due to the massive user base, it is possible to reach target audiences that may not be attainable with other methods.

The Collision of Different Channels

As the world continues to develop, various channels are coming together, creating a blending of different types of media. This process is known as the merging of channels, which has resulted in a unique fusion of audio, visual, and digital content. This new form of media has opened up the potential for a wider range of creative possibilities, as well as allowing for the sharing of content across multiple platforms. As the channels continue to converge, we will likely see an increased level of connectivity and engagement between different media outlets.

This trend is not slowing down. As techniques for conversing, connecting with customers, and generating interest are devised, so too are creative strategies.

One example that comes to mind is messages sent in response to shopping cart abandonment.

In the past, email was the sole medium to dispatch and receive cart abandonment notifications.

And now, Facebook Messenger and many other messaging applications are also available.

As an example, Recart provides the ability to send Facebook messages regarding Shopify carts that have been abandoned:

What is the purpose of this?

Marketers are adapting to the evolving landscape of channels and altering the way they approach them.

As an increasing number of social media platforms are becoming established, the interlinking of different marketing strategies will likely become even more prevalent than it is at present.

Platforms are Merging

It is becoming increasingly commonplace for tools to come together to create a unified experience. The process of combining different elements into one unit is often referred to as "merging". This has become a trend in many industries, as the advantages of having all the necessary components in a single package are undeniable. The convergence of tools, therefore, is a major factor in the current marketplace.

Not only are the forms of communication combined, but the resources for social media are also being blended. Tools employed by experts in marketing are being streamlined through the merging of these media.

This week, how often have you used Google or Facebook to log in to a software-as-a-service product instead of registering with new credentials?

As more utilities become available on the web, they can be difficult to navigate for the people using them.

Fortunately, many marketing tools available on the web are compatible with the major players in the advertising industry.

As an example, one could look at MailChimp.

Using MailChimp's email marketing service, clients can develop custom Facebook and Instagram Ads directly from their MailChimp accounts. This permits them to preview their ads and publish them to their selected platform.

Image of facebook and mailchimp integration

Marketing to your intended demographic will be made simpler as social media networks and SaaS companies increase their collaboration.

Taking into consideration the current trends, let us examine the most widely-used platforms and some that are on the rise.

Let's begin by discussing the most colossal of them all: Facebook.

1. The Social Network - Facebook

The largest social media platform, Facebook, provides marketers with access to copious amounts of data and the capability to target their ads with great precision.

Navigating through Facebook Ads can be made easy even for those new to the world of social media marketing, as the platform guides the process.

The Use of Facebook Business Manager

By utilizing Facebook Business Manager, users can gain access to a myriad of helpful tools that can help them maximize their efficiency and productivity. This platform offers a variety of features that can be utilized to help manage accounts, ads, and pages more effectively. Additionally, users are also able to access insights and analytics to gain a better understanding of their target audience and optimize their content accordingly.

To promote products on Facebook, you should get familiar with the Facebook Business Suite.

This can be viewed as a center for taking care of your promotions, web pages, messages, and contacts.

Using it is straightforward and doesn't require any payment.

To create a Facebook Business account, the first step is to go to the landing page of the platform. It is important to note that one must already have a personal Facebook account to gain access.

After you sign in, you'll be able to view the Business Suite dashboard on your screen.

For someone passionate about utilizing Facebook for advertising purposes, this tool is an indispensable asset. It gives you the benefit of having all of your marketing data in one convenient location, instead of having to shuffle between different pages.

Options for Promoting on Facebook

One of the best ways to get your message out to a large number of people quickly is through Facebook advertising. Several different types of ads can be used on the platform, from boosting your posts to running campaigns targeting different audiences. Depending on your objectives and budget, you can choose the best option for your business. Boosting a post is a great way to get your message out to a wider audience while running campaigns allow you to target specific groups of people. With the right approach, Facebook advertising can be a powerful tool to reach potential customers.

When you start to create a Facebook advertising campaign, the initial step is to pick the objective of your campaign.

Are you looking to increase website visitors, boost conversions, advertise your Facebook Page, or increase engagement on your post?

Choose the one that suits you best.

Image of choosing a goal for Facebook ads

Once you have chosen your goal, the target audience popup will appear, which will enable you to customize your audience through the ad manager link or you can use the simple suggestions that Facebook provides.

Social media marketing Facebook basic target audience

In the end, you have the option of picking the devices you would like your ads to be displayed on.

Opting for auto ad placement is something Facebook suggests, however, you can just as easily override that suggestion and manually choose where your ads should be displayed and what devices they should be targeted to.

Rather than having the decisions made for you by other social media outlets, Facebook allows you to take the wheel and find the customers that perfectly match your preferences. They know that you are the best judge in this case.

You possess the most knowledge regarding the people you are trying to reach.

If you are looking to leverage the full potential of Facebook's marketing capabilities, this article will provide a summary of how to be successful with Facebook marketing.

Gaining Insight into Facebook's Lookalike Audience Functionality

Using Facebook, it is possible to build lookalike audiences, also known as smart audiences. This process takes the data from individuals who have interacted with your page or ads and produces a target group that the platform believes is ideal.

Image of Facebook audience details when creating paid ads

If you observe an audience producing successful results, you are likely to be able to create a similar audience which should also be successful.

Instagram Integration

Are you aware that when designing an advertisement for Facebook, you have the option to extend the reach of that ad to Instagram with the simple click of a button?

Integrating Instagram into a given platform is something that can be done easily. This process is known as Instagram integration. This can be a beneficial addition to many websites, as it allows users to easily share their content with a larger audience.

You don't have to put in any additional effort - it's true.

The Instagram ad placement feature offers the option of selecting either "Feed" or "Stories" (or both) as the placement.

Image of Instagram ad placement feature

You might want to take advantage of the automated integration if your ad is mostly based on visuals, as it will be able to widen your audience without any added effort.

The Use of Facebook Live

The appeal of live video is undeniable.

The prospect of making mistakes may be what attracts people. Maybe the openness of it all is another appealing factor. It could be that openness makes us feel more truly connected.

No matter what motivates them, individuals take pleasure in watching a live video just as much, if not more than a pre-recorded video.

Compared to pre-recorded videos, viewers spend 27 percent more time watching live streams.

Facebook Live is a feature that has been gaining in popularity in recent times. This service allows users to broadcast live videos to their followers, or even the general public, in real-time. It has become an invaluable tool for connecting with friends and family, or for broadcasting events and experiences to a wider audience. As such, the use of Facebook Live is becoming increasingly popular.

Consequently, utilizing live video may be advantageous to your promotional efforts on Facebook. For more details, Facebook guides on how to do a live broadcast.

Facebook Marketing Resources:

2. Instagram

Instagram is a popular photo-sharing platform that allows users to post images and videos for others to view. It is a great way to connect with friends, family, and the world around them. Users can share their photos and videos with their followers and can also comment on and like other people's posts.

Pictures have been the focus of Instagram since its inception, and its video feature is equally as popular if not more. Of all the major social media sites, Instagram boasts the highest rate of user engagement.

Brands can benefit from releasing either short- or long-form videos and using the Instagram stories feature.

InVideo is a helpful tool for creating and editing videos to boost engagement and expand your reach.

Image of InVideo editing process for videos

If I was to start an Instagram account from scratch, I would focus primarily on pictures. Here are a few efficient categories:

  • Motivational quotes

  • Questions posed in a text format to engage your fans

  • Excellent product shots

Incorporating hashtags, providing a call-to-action with each photo, and optimizing your bio are essential elements for success.

You can also focus some attention on Instagram influencer marketing.

Using Instagram to Promote Your Brand Through Influencers

Influencer marketing on Instagram is becoming increasingly popular as a way to reach potential customers. This type of advertising relies on influencers, who already have a following and can help to spread your message. By connecting with them and sharing content, you can get your brand in front of a large, engaged audience. It's a great way to reach people who may not otherwise be interested in your products or services.

Without a doubt, Instagram is the leading social media platform when it comes to influencer marketing.

It's hard to comprehend why this is the case.

Its user base may not be annoyed by ads, possibly due to the visual nature of the platform (?).

Maybe the influencers prefer to showcase their posts on Instagram rather than on other social media platforms such as Facebook or Twitter.

No matter what, Instagram is raking in profits.

It isn't shocking to discover that nearly two-thirds of brands partake in influencer marketing. 

Image of the percentage of brands and the amount they allocate to influencer marketing

Marketing through social media and influencers is a powerful combination to reach potential customers. Influencers can promote services or products to their large following, creating an effective and efficient way of getting your message out there. With the right strategy, social media campaigns and influencer marketing can be used to build brand awareness and drive measurable results.

It could be worthwhile for you to join them.

Instagram is Taking Away Customers From Snapchat With its Stories Feature

The Instagram Stories function enables people to assemble several images, videos, or GIFs into a single, consistent presentation.

Instagram caused a ruckus with the introduction of this feature.

In 2017, Instagram Stories had more people using it than Snapchat, which is comparable, according to data from Statista.

Image of a graph that shows Instagram stories blows past Snapchat

If you use Instagram, it makes sense to develop a Story of your own.

Maybe you could devise a narrative that allows customers to see what goes on in the background of your company or provides them with exclusive bargains.

How Companies Use Instagram Nowadays

User engagement is among the highest on Instagram, making it a top social media platform.

Naturally, this doesn't imply that you cannot offer your items on the platform and promote them too, particularly now that there are features such as product tags and links in Stories available.

Prioritizing getting people involved with your brand before attempting to make a sale is advantageous. Once people have grown fond of your business, they will be more inclined to purchase from you.

Additional Instagram Marketing Resources

3. YouTube

Since streaming is incredibly fast, this social network has revolutionized how we watch videos by making it both free and convenient. Furthermore, it offers us a platform to express our thoughts promptly, thanks to comments.

Youtube continues to evolve. Since its launch in 2005 and its acquisition by Google a year later, YouTube has grown from a repository of amateur videos into the biggest online video platform worldwide. With the addition of YouTube Shorts – the platform’s own short-form vertical video feature – YouTube kept adapting to users’ demands. Launched globally in June 2021, YouTube Shorts surpassed 50 billion daily views in February 2023

The emergence of YouTube has been a catalyst for the development of various industries and the initiation of many successful careers.

Marketers have a great opportunity to convey longer messages to their followers, particularly those who don't read avidly. As an example, it's possible to transform blog entries into video tutorials.

A great approach to getting more viewers on YouTube is to provide glimpses of your videos on other social media platforms. The short clips will be quite captivating, and people would be eager to watch the whole video.

Videos don't have any length constraints, with complete courses even being presented in a single, two-hour, and forty-five-minute video.

If you want to be funny in your videos, you should be consistent with your humor across all platforms. It isn't sensible for a company that produces content regarding PPC marketing to suddenly start making animal-related jokes on YouTube. It would be more beneficial to produce instructional videos on the strategies you use.

There's no need to make this harder than it has to be. You don't need to invest in expensive audio equipment or intricate editing software. You likely have a better setup than many of your competitors, so just get in front of your camera and start imparting knowledge!

The Growing Popularity of Home-Made Video Production

DIY video filming has become a trend among many people and is becoming more and more accessible. As a result, more and more people are creating their own videos.

It is possible to become famous through YouTube and other forms of social media.

Of course, due to YouTube's video-oriented nature, a certain degree of videography expertise and the proper tools are necessary. With good lighting, a microphone, and a camera, your company can begin utilizing YouTube to attract attention and create prospects.

Your iPhone can be used to shoot video.

Post-Production & Editing

Post-Production and Editing in the production process involve the ultimate step of finalizing and revising the work. To complete the production process, post-production, and editing are essential. This stage is important to create a polished and professional product.

DIYers are not only dominating the realm of video shooting, but they are also making strides in post-production and editing.

Every year, tools launch which makes it simple for people like you to edit video content.

Wevideo is a great tool to use for editing video content for YouTube as it is free and simple to use.

It is possible to layer, cut, and add new visuals to content using this tool.

And the best part is it costs nothing!

YouTube Ads

As a final thought, it may be worth exploring the possibility of leveraging video ads on YouTube.

Currently, there are many varieties of YouTube ads available.

Depending on the advertisement selected, viewers may have the option to bypass it after a few seconds, or YouTube will require it to be watched in its entirety.

Of course, different tactics will be more or less effective for each business.

Don’t hesitate to experiment. Utilizing A/B testing is an effective way to determine what is successful and what is not.

In conclusion, the success of your YouTube advertisement will be dependent on your effort to figure out what works best.

Allocate the additional time and funds to accomplish this.

It will be a wise decision.

4. LinkedIn

This professional networking platform has become a popular choice for job seekers, allowing them to showcase their skills and find potential employers. It is a great resource to connect with fellow professionals in the same line of work and build connections.

Although LinkedIn's growth was not as dramatic as Facebook's, the platform has been around for almost two decades and is expected to reach 902 million users by 2028.

When it comes to LinkedIn, it’s all about business. Writing styles that are commonly used in blogging don't translate as well on this platform. 

Users want to stay informed about recent developments in their fields, who is hiring, who has been let go, and how to best increase their prowess in the workplace.

A presentation on baking cookies won't be as popular as an extensive corporate talk from an IT event.

LinkedIn is an ideal platform if your content assists people in widening their circles or making business transactions more efficiently. If this is not the case, you should consider other outlets first.

Groups on LinkedIn

Groups on LinkedIn serve as a hub for conversations on various topics and provide an avenue for networking with like-minded people.

Getting around LinkedIn Groups should be a breeze if you are already accustomed to Facebook Groups.

Consider it to be just like Facebook Groups, but for the business community.

Groups on LinkedIn are a forum where professionals with similar interests can converse and share their knowledge and experiences.

It could be beneficial for your business to join a professional organization to gain recognition as an expert in a particular field.

The public must have faith in your business, as this will help to ensure that you will have more customers in the future.

Developing a plan to network and expand your content marketing fanbase is a simple approach.

Advertising on LinkedIn

For all those businesses that focus on providing services to other businesses, LinkedIn could be the ideal platform to run ads.

B2B companies are finding LinkedIn to be one of the best social media platforms for them due to its effectiveness. Furthermore, it is also one of the top choices for lead generation. This can be evidenced by the many successful campaigns that have been launched on the platform.

Those on LinkedIn are open to interacting with businesses, given that they are there for professional networking.

Getting the most out of your business on the platform is possible if you make the correct decisions.

Opting for advertising may be the best course of action for you.

Additional LinkedIn Resources

5. Reddit

Reddit is a well-known social network, which has grown in popularity over the years. It is a platform that allows users to post, comment and share content, as well as engage in discussion with other users. It has a wide range of topics to cover, from politics to sports to lifestyle. Reddit also has its own unique culture, which makes it an enjoyable and interesting platform to use.

Reddit is often referred to as the "front page of the Internet," and it may be an accurate claim to fame. According to stats, the website has seen a staggering 1.7 billion visits in May 2022 alone, lending credence to the idea that Reddit lives up to its slogan.

Reddit is a unique social media platform that was initially established in college. It emphasizes providing a platform for the community to benefit from. Reddit's users are very strict when it comes to spammy content or promotional links on their boards (or subreddits).

Redditors can create a surge of traffic to your site so great that it could crash it (if they like what they see). Don’t underestimate the power of a traffic storm from Reddit.

The immense success of Reddit can be credited to two main components: its Ask Me Anything (AMAs) and the voting system it offers.

Voting on entries, links, and comments is possible for users. Submissions that have been most liked and deemed beneficial always appear at the top.

Karma is a form of reward (or punishment) that Reddit gives to users, which is shown in different amounts for posts containing links and those containing text.

Rather than having to delve through a large number of resources, users can easily view what is most popular right away. This saves them time and allows them to find what they are looking for quickly.

When celebs started participating in AMAs, the platform surged in popularity. During the AMAs, the stars stay on the platform for some time and respond to user questions in real-time.

Examples of individuals who have participated in AMAs are Barack Obama and Arnold Schwarzenegger,

It can be difficult to gain traction on Reddit. Simply posting a link to content on your blog every time it is updated is not a viable strategy.

You have to show up, engage in conversation, and offer something worthwhile to fellow Redditors without expecting anything in return.

Keep submitting interesting and useful links over some time to increase your karma, then you can refer to your content. Make sure to only post the links where appropriate and make sure that it's not the only content in the post, but a side note.

Common Mistakes to Steer Clear of in Reddit Marketing

Marketers tend to be unpopular on Reddit, though this is not necessarily the fault of the marketers themselves. The Reddit community has its own distinct culture.

People tend to not appreciate those who are too overt in their promotional activities and businesses that demonstrate an aggressive attitude are met with disapproval.

Consequently, even some of the most renowned businesses have committed grave missteps on Reddit.

The head of a major outdoor equipment store initiated a Question and Answer session on Reddit to increase brand recognition.

Instead, this is what he obtained.

image of social media marketing reddit fails by REI CEO

What a mess!

Before launching a marketing campaign on Reddit, it is important to gain an understanding of the platform's users. When familiar with the community, the platform can offer immense opportunities for marketing your brand.

Reddit Ads

Rather than attempting to cultivate an organic following on Reddit, you could opt for posting ads on the platform.

Before anything else, it is important to decide if Reddit is a suitable platform for your promotional campaigns.

It is important to be aware of the risks before engaging in advertising on Reddit, as it can have a detrimental effect on your business if done incorrectly.

The primary demographic of the platform are males under the age of thirty, though other age groups are increasing in number. Thus, if your target audience does not align with this demographic, it is recommended to consider advertising elsewhere.

If you plan to market on the platform, you must be prepared to face rigorous criticism. Nevertheless, weathering the storm could lead to great possibilities.

Additional Reddit Marketing Resources

6. Snapchat

Snapchat has become a widely used social media platform, with its user base increasing dramatically over the past few years. This app allows people to communicate with each other in a fun and interactive way, using photos, videos, and messages. It has become particularly popular with teens, who are drawn to its unique features and ability to instantly send and receive content.

A total of 363 million people use Snapchat every day, with women comprising 61 percent of the user base along with young men. The app is particularly popular amongst the younger demographic, with 69 percent of teens making up the user pool.

The lifespan of content on the platform is limited to a maximum of 10 seconds, so all images and videos shared quickly vanish.

So, naturally, it makes sense to offer content that follows this theme.

At an event, such as a conference, you can grant your viewers access to the live experience. Take pictures of yourself while you are speaking and post them to your supporters.

Give your following a glimpse into what happens behind the scenes. Give them a glimpse of the Friday office happy hour, the celebration of the initial public offering, and also what you do when you're by yourself at home.

You could demonstrate your practice version of the speech; disclose the incident of you messing up your makeup; or reveal the kind of car that collected you from the airport.

Marketing on Snapchat is about capturing and making the most of those rare moments that life offers us, so make sure to take full advantage of the platform.

Making Use of Snapchat for B2B Promotion

Is it possible to promote a business-to-business (B2B) company on Snapchat?

Some think that it’s impossible to do.

Why? Maybe because a significant amount of the current Snapchat users are either teenagers or younger.

Don't be fooled by the youth's presence on the platform. As the platform grows and gains traction in the digital space, it is seeing increased usage from older generations too.

But when companies like IBM start to market on Snapchat, you may want to reconsider your B2B marketing strategy as well.

HubSpot can enhance and solidify its brand identity.

image of HubSpot's use of Snapchat for B2B promotion

During a conference, DocuSign employed it as a way to interact with attendees.

Image of social media marketing with services like DocuSign on Snapchat

Yes, it is possible to employ Snapchat as a strategy for marketing a B2B organization.

It is not uncommon for other businesses to do it, and you can do it as well.

When utilizing Snapchat, you have to be inventive as the app's users can only view your media one time.

This should be taken into account when determining the kind of post to create.

The upside to the temporary aspect of your content is that it may encourage people to view and engage with your snaps while they have the chance. As soon as they do, the content is no longer available.

Snapchat Marketing Resources

7. Pinterest

Marketers who are trying to reach the female population should consider utilizing Pinterest since 60% of its regular users are women.

Pinterest can be considered a large virtual scrapbook. It is also unique in that the pinboards are best suited for vertical images. It's important to take into account that the images should be formatted appropriately for a good display on Pinterest.

Despite the relatively short period Pinterest has been around (10 years or so), the leads acquired from Pinterest are still of high quality.

Using Influencers on Pinterest

Using influencers to advertise on Pinterest has become a popular strategy for businesses to reach a larger audience. As a visual platform, it allows influencers to showcase their brand and their products attractively and creatively. By collaborating with influencers, businesses can tap into the influencer's network, gaining access to their followers and expanding their reach even further.

Developing a loyal following of readers can be a lengthy process. It is possible that you don't have the necessary amount of time to devote to this grind.

For that situation, influencer marketing might be a solution.

Pinterest is a platform that has a place for all sorts of topics, which also means that there is an influencer for any subject imaginable.

Do you sell clothes, fitness gear, or mushroom DIY kits?

Surprisingly, there is a board to address that.

Ads on Pinterest and Buyable Pins

For some, the process of searching for, connecting with, and employing influencers may be too much of a burden.

For those who simply want to post ads on the site and move on, it’s pretty easy.

Bear in mind that the majority of people using Pinterest are female.

For certain individuals, this is a favorable situation. However, there are those for whom this is not the case.

Although Pinterest tends to cater to a certain gender, it is still an amazing platform for selling products.

The integration of the ads into the boards is very well done.

If you have a product that is particularly appealing to a female audience and don't wish to engage with influencers, then Pinterest Ads could be the perfect solution.

Test them out to observe the results.

Looking for advice for your Pinterest business strategy? Here are some helpful resources to get you started.

Pinterest Marketing Resources

8. TikTok

The social media platform known as TikTok has become increasingly popular in recent years. It is an app that allows people to share short videos and interact with others in a variety of ways. It has become a great way for people to express themselves, whether it be through music, dance, comedy skits, etc. The platform is also a great way to discover new trends, artists, and cultures.

A Chinese video-sharing application, Tiktok came into being in 2016, as the result of a merger between two distinct apps. The app has now gained the attention of over 1 Billion users around the world.

Marketing on TikTok

TikTok is a great opportunity to experiment and try different strategies that may not be effective on more formal websites like LinkedIn.

If you are looking to launch a marketing campaign on TikTok, consider these strategies for making the most of the platform.

TikTok Videos

Creating videos for marketing purposes on the popular app, TikTok, is becoming increasingly common. Companies are seeing success in reaching their target audiences through this platform, making it a great way to reach potential customers.

Generating stimulating material linked to your brand is the most uncomplicated method of marketing on TikTok.

You could generate video guides on subjects connected to your product. Utilize a keyword exploration tool like Ubersuggest to determine subjects your viewers are interested in, and then make brief, lively videos for TikTok.

Introducing your staff, exhibiting your office space, and presenting the advantages of a new product can be done in a fun way via TikTok. Make sure to take advantage of the platform's interactive components, such as polls.

Utilizing Influencers on TikTok

The concept of influencer marketing is becoming increasingly popular and is being used on the social media platform TikTok. It involves employing influencers to promote brands or services on their accounts, and to reach out to a large number of people. This type of marketing can be quite effective when done correctly.

Brands can gain a lot from working with TikTok influencers in their market, as Statista reports, Nano-influencers had an ER of 12.43 percent, while micro-influencers with 5,000 to 20,000 followers came second with 13.33 percent. With this high engagement rate, influencers can be a powerful asset for any business.

Look for people to influence your industry by using the search feature to seek out hashtags associated with it and identify users with content that gets a lot of interaction.

Image depicting how to search for hashtags on TikTok

HypeAuditor's free influencer search tool can also be used to discover up to 1000 relevant influencers based on a particular area of interest.

Image showing the HypeAuditor platform for free influencer search tool

Ads on TikTok

Before understanding the various paid ad options available on TikTok, it is essential to learn about the distinctions between them. These include brand takeovers, native ads, branded lenses, and hashtag challenges.

  • Brand takeovers: An exclusive type of takeover that appears in users' feeds before any of the accounts they follow can be seen.
  • Native ads: Advertising which is similar to boosted posts on Instagram, where brands can reach a wider audience.
  • Branded lenses: Creating and promoting a filter related to the brand, like those seen on Snapchat's sponsored lenses.
  • Hashtag challenges: TikTok is renowned for making challenges go viral. Hashtag challenges allow the brand to utilize banner ads to increase the challenge's visibility.

TikTok Marketing Resources

9. Tumblr 

The popular microblogging and social media platform, Tumblr, is used by millions of people around the world to share photos, videos, and other content. It is an ideal way to express yourself, with creative tools to customize your blog and network with other users.

Tumblr is a combination of blogging, Instagram, and Twitter, which its founders describe as a microblogging service.

As Tumblr itself puts it, the platform can be whatever you want it to be.

Tumblr image claiming it is a social network or whatever you want it to be

This website is mainly handy for gathering pictures. People can effortlessly repost and like pictures, similar to a retweet or a favorite.

In May 2022, Tumblr had 291.7 million website visits worldwide, and the company generates revenue through ads.

Tumblr is the go-to platform for GIFs; these moving images occupy the space between photos and videos.

Humorous memes, animated snippets, and brief video snippets cause users to scroll nonstop and binge-watch the content.

For those who are in the fashion, design, photography, or other visual industries, it is essential to consider utilizing Tumblr.

Demographic Make-up of Tumblr Users

The demographic of Tumblr users is an important factor to consider when creating content for the platform. Understanding the audience make-up can help tailor content to maximize engagement and reach.

Compared to other social media sites, the crowd on Tumblr is unique.

Most are present on the platform primarily for amusement. They are there to post humorous comics, memes, and gifs.

Though they are not particularly welcoming to marketers, it doesn't mean it is impossible to market on the platform. It simply means you need to be more imaginative when attempting to do so.

Tumblr is an excellent platform to build your marketing strategies.

A large majority of the people who use Tumblr tend to be young, with 33.04% from ages 18-25, 31.44% from 25-34, and 16.10% between 35-44 years old.

When designing for the young users of Tumblr, it is essential to remember that they're looking for fun and entertainment.

Their presence is not to discover merchandise, and they certainly don't want to be informed of your organization's message.

This was noticed by one business and responded to with the release of the Holy Meme Bible item.

They realized that memes were widely appreciated on Tumblr, indicating the potential for their product to be favorably received.

They devoted three weeks of their efforts to promoting their Meme Bible on Tumblr.

As a result, the company achieved over $200,000 in sales.

Not utilizing Tumblr to promote your product is a mistake if your product is targeted at the Tumblr audience.

Tumblr Marketing Resources

10. Medium

Rather than a typical social media platform, Medium resembles social journalism. It's a place where both famous personalities and the public can contribute to knowledge by publishing lengthy posts. The structure of the platform facilitates social connections without experiencing the same level of negative interactions as other sites.

Being a blog hosting site, Medium is especially well-suited for long-form content pieces. However, posts shouldn't be overly lengthy.

At Medium, readers can easily find out the estimated reading time for any post they encounter, be it on the home page or the top of the individual articles.

Many folks may be hesitant to spend 20 minutes reading your post. Most users don't have that kind of dedication.

Business blog posts with a length of around seven minutes (approximately 1,600 words) tend to be the most successful, so it is sensible to divide up longer pieces into a series of posts.

For those who have a large group of followers, they can reap the benefits of their established network to propel their articles to the forefront since the posts that garner the majority of the recommendations will be placed in the highlighted stories, thus being seen by the majority of users.

It doesn't take more than a couple of hours and a meager 50-100 recommended clicks to get your article to the front page.

Outlets such as the Huffington Post, Business Insider, and Entrepreneur have been known to feature content that has been popular on Medium, thereby providing it with the opportunity to reach a wider audience.

Target Group of Medium

It is estimated that approximately 147 million visits occur on Medium.com in a month, give or take a few thousand. The bulk of the visits is from the United States.

The ability to reach out to prospective customers is great with this platform. Additionally, it should be noted that the majority of visitors to the site are male and have a higher-than-average educational background.

Medium can be utilized to post more professional content, similar to what can be found on LinkedIn.

If you post items that apply to certain niches, you may not get as much attention as you would on larger social media sites such as Facebook. Nevertheless, the people who do view your content are likely to be more relevant to your brand, due to the narrowed range.

What is the conclusion - should you adopt Medium?

Should you choose to write about matters of greater importance, there's no harm in posting them on Medium. In fact, you could benefit a great deal.

Content Marketing on Medium

Making use of Medium for marketing purposes is becoming increasingly popular. This platform is a great way to reach a broad audience without having to spend a lot of time or money. Content posted on the site is easily shareable, which helps to spread the message quickly and widely. Plus, the quality of the content is generally very high, so users are more likely to engage with it. Ultimately, Medium can be a great tool for effective marketing and communication.

One approach you can take is to post blog posts you have already written on Medium. As the content is still your own, you can utilize it as you choose. This is a great way to get more people to see your effort.

You have nothing to lose!

By simply copying and pasting content from your website, you can increase the number of people who view it.

P.S. Medium takes a tough stance on advertising, allowing only links to one's content or affiliate ads (with requisite disclosure). No third-party marketing is allowed. Medium is not free for users. This means that they must pay a fee of $5 a month after a few complimentary pieces of content.

Medium Marketing Resources

11. Quora

Quora stands out amongst other social media sites as it focuses exclusively on questions and answers.

You might be wondering why one would use Quora when people regularly inquire and receive answers on Facebook and Twitter.

Two reasons:

  • 1. On other web pages, responses are not always helpful, frequently being just individual stories or just plain unkind.
  • 2. Quora provides users with a platform where they can prove their knowledge without having to continually explain their credentials.

For example, in a Facebook group focused on cats, a person might inquire about how to fix a mistake they made while trimming their hair. While some may offer kind and useful advice, likely, they will also receive numerous snarky remarks about their "lack of judgment."

Similar responses aren’t unheard of on Quora, however, the questions are more likely to be taken seriously and may be responded to by verified experts whose qualifications appear next to their names rather than being hidden in their comments.

Quora has enabled the building of entire businesses by answering questions, and a few of the responses have been viewed by more than one million people. An example of this can be seen in the answer to "What is an efficient way to overcome procrastination?" which has been viewed by over a million people.

Example of a viral question on Quora

Quora focuses on one thing: Questions. You can make the best use of it by giving quality solutions to recurrent questions asked multiple times by its users.

The voting system enables quality answers to achieve the highest rank and they tend to remain there for a long time.

Make sure your answers are timeless. A lot of the most admired Quora responses have been around for a while. For example, the answer given by Emberton in 2014 is still being viewed frequently!

By taking advantage of Quora, you can optimize the benefit you gain from it. For instance, you could create a blog post that provides an all-encompassing answer to a highly sought-after question.

Recalling the Emberton screenshot from above, he replied with a blog post that featured imagery!

Once you have created an excellent blog post, you can use it to respond to the question posed.

Building a name as a topic expert can be done by providing quality answers. If readers find your answers honest and valuable, they're likely to check out your other answers too.

Quora as a Tool for Content Marketing

Content marketing can be greatly aided by the use of Quora. This question-and-answer website can help to inform and engage with potential customers and spread awareness of a business or brand. By using Quora, businesses can create content that engages with their target audience and helps to build relationships.

Market yourself on Quora by taking two approaches: responding to questions and creating ads.

Quora can be utilized as a way to build credibility as a knowledgeable entity in a particular subject by responding to questions posed by other users. This article gives a great guide on how to use Quora for marketing.

To get started, you need to complete your profile after signing up. This includes entering some basic information.

Image of how to complete your profile on Quora

Certain individuals can have their credentials verified to confirm their identity; however, not everyone does. Accounts are only authenticated when a majority of people are familiar with the person or business associated with the profile.

It shouldn’t be assumed that unverified accounts are fake, and a lack of verification shouldn't be seen as a hindrance to utilizing Quora, regardless of how big or small a brand may be.

It can be quite difficult to get verified--the first profile to be verified on Quora was that of Barack Obama, and the other verified accounts in the initial list were all well-known personalities.

Image of Mark Cuban's verified celebrity profile on Quora

Verified or not, once your profile is completed, you should start responding to questions posed by your intended audience. Suppose, for example, that you are a digital marketer looking to build a reputation as a specialist in the digital sphere.

Get some traction on Quora by answering questions such as this one.

social media marketing quora example

When your answer adds value, it can be upvoted and subsequently become a winner in the Quora SEO system.

If that is not satisfactory, then Quora can be used to come up with ideas for blog posts.

Fortunately, Quora has made it so simple.

Head over to Quora and search for your specific topic. Browse the questions people have posted.

social media marketing questions asked on Quora

After that, you just have to use those questions to craft your content.

You can also promote your business on Quora by using traditional advertising methods.

Questions and answers can be used to organize posts in Quora, just like the examples below:

Example of how to use ads on Quora

Rather than resembling modern ads, Spokeo opted for a more classic approach.

An advertisement for social media marketing on Quora and Spokeo

Individuals can't respond to your ads on the website directly; they can only follow the hyperlinks you have included.

Quora Marketing Resources

Tips to Engage with and Grow your Social Media Followers

To be successful with social media, it is essential to understand the wants and needs of your target audience in relation to your brand.

The next step is creating content that appeals to the shared interests of your audience.

By taking this route, you can build a steadfast group of followers who will share and spread the word about your brand organically.

You can accomplish this by:

  • Developing a social media plan with a clear objective in mind is essential in understanding why you are utilizing social media and the desired result from doing so. 
  • It is important to select the appropriate social media channels for your business or industry, as well as experiment with different content types like live video or GIFs. 
  • Keeping up with the trends in the industry and adapting your marketing efforts is paramount, though it is important to not replicate what other companies are doing; creating a great marketing campaign implies introducing something new! 
  • Hosting competitions and seeking user-generated content
  • Sharing informational material
  • Initiating conversations to inspire people to click, read more, or even download a free brochure or mobile app
  • Reach out to influencers
  • Gollow the competition and learn from their success and mistakes
  • Use hashtags.

Don't forget the basics.

First and foremost, distribute remarkable, unique content and become familiar with the wants and needs of your followers.

Offering your customers items/services that tackle their daily issues is the key to achieving success with your social media marketing campaigns. Solve problems. Provide solutions.

Formulating a Social Media Marketing Strategy

Creating a successful social media marketing strategy is essential for businesses that want to make use of the power of social media. 

To build the right strategy, it is important to focus on the following components:

  • who the message is aimed at
  • what is included in the message
  • how viewers interact with the message
  • the platforms used to disseminate the message

Almost all businesses are trying to reach their target audience via social media. This is how one builds a brand, strengthens customer loyalty, and creates a form of grassroots growth.

Understand that no single approach is suitable for everyone. To start, determine the social media sites your target audience visits frequently and what topics they are enthusiastic about. Then, establish the most beneficial times of day or week to post on these sites if you wish to enhance your content's visibility and involvement.

It is important to be consistent in your postings and not limit them just because it appears that there are no reactions from people. Don't give up, the likes and comments will come eventually!

You may also wish to consider that your social media marketing strategy should include:

  • Have a plan and strive towards it.
  • Understand your target market and their particular desires.
  • Establish performance indicators to monitor. These will vary based on your objectives. For instance, if you're looking for engagement, track impressions.
  • Generate content that drives clicks. This means push inspiring contnet, and news, and respond to questions at appropriate times.
  • Review and change your strategy when necessary.

Social Media Marketing Tools

What do you do when you are a solo=prenuer and you don’t have the time to be a full-time social media manager as well? The answer?

Social media tools.

Digital marketing requires a set of tools to be able to track the effects of posts, generate new content, and interact with customers on social platforms. These are essential for successful marketing efforts.

Organizing, advertising, and creating content are three primary fields of social media management.

  • Posting Tools: Automate and schedule posts to different platforms like Facebook, Instagram, and LinkedIn with tools such as Later, Brandwatch, and SproutSocial.
  • Content Generation and Organization: Create videos, slideshows, and GIFs for social media posts quickly with ContentStudio, Pocket, and Content Gems.
  • Social Media Ads: Reach a specific audience with Facebook and Instagram Ads to reach a targeted audience.

Organizing content on social media platforms can be a breeze with the aid of management tools. For example, Hootsuite and SocialPilot can make your life easier by enabling you to publish, schedule posts, observe, and analyze your competition.

When it comes to social media marketing, people play an important role. If you need help and don't have an in-house marketer or are having difficulty as one, there's no need to feel ashamed. Consulting services from marketing agencies around the world can assist with content creation, scheduling, strategizing, and other related tasks.

Questions Frequently Asked Regarding Social Media Promotion

What is the definition of "social media marketing?"

Branding one's company on social networks through the use of organic, sponsored, and networking approaches is what is known as social media marketing.

Which social media channel is best to market on?

Identify the people you want to reach, and then discover which social media platforms they are most active on.

What social media platform has the most subscribers?

Of all the social media sites out there, Facebook has the most users.

In Summary: Social Media Marketing

Now that you have a broad understanding of the 11 major social media sites, this is just the beginning.

Determine the place your target audience is hanging out and become active on that platform with your most effective advertising and content marketing approaches.

By this time, you are familiar with the history of each platform, the implications of the respective channels, and the process to create suitable content for each.

Did you learn anything useful to apply to your new social media marketing strategy and attract new clients to your paid livecasts?