How do you get droves of people lining up around the block to work with you? How do you get people to go bananas and want to have a paid coaching session with you?
Not all offers are created equal. Some are downright awful. Others aren’t horrible but leave a lot to be desired. And then there are the irresistible offers. That’s the one we’re talking about today. Keep reading to find out how to create an irresistible offer.
One of the biggest mistakes that I see new coaches make is creating invitations to free livecasts that, quite frankly, don’t make sense to their ideal clients. Often, our ideal clients don’t have the same language or “jargon” that we have when it comes to personal development. Someone who truly needs a life coach often comes to this realisation based on something in their life “not working” and although, “living a more enlightened and empowered life” sounds cool--it may feel a bit too lofty or intangible for now.
Here’s the thing: when you are offering free livecasts or paid livecasts, people need to know exactly what is possible from engaging in the session. It is our job to guide our potential clients and help them understand the ROI or outcomes that become possible through coaching. People want to feel understood and supported.
Meet your clients where they are. Be explicit in what results are possible through a free livecast call or paid session by acknowledging where your client is when they come to you and where they will be after your work together.
The key ingredients to an irresistible offer
- Name your paid livecast something captivating
- Make it rare and valuable so they feel lucky to get it
- Create a bulleted list of benefits of what they're going to get from having the session with you. (results!)
If you’re a dating coach for women, then you could offer...
"Find Your Soul Mate Now Coaching Session where we’ll work together to..."
- Create a crystal clear vision for the kind of man you’d like to attract and the relationship you’d like to have.
- We’ll uncover hidden challenges that may be sabotaging your success with men and dating, and...
- You’ll leave the session renewed, reenergised, and inspired to finally find the man of your dreams once and for all.
Here are two more examples:
If you’re a business coach, you could offer a Business Explosion Coaching Session.
If you’re a nutrition coach, you could offer a Hyper Fat Loss Coaching Session.
These are the kinds of things that grab people and make them want to have a session with you.
Creating irresistible offers is not about giving your product away for free or slashing prices to the bone. The goal is to strike the right balance between price and value for your target market. Put these techniques to use in your digital marketing strategy and see if it improves your results.
Try it out for yourself.